<?xml version="1.0" encoding="utf-8"?><feed xmlns="http://www.w3.org/2005/Atom" xml:lang="en"><generator uri="https://jekyllrb.com/" version="3.10.0">Jekyll</generator><link href="https://rankcontrol.github.io/feed.xml" rel="self" type="application/atom+xml" /><link href="https://rankcontrol.github.io/" rel="alternate" type="text/html" hreflang="en" /><updated>2026-11-13T06:44:03+00:00</updated><id>https://rankcontrol.github.io/feed.xml</id><title type="html">Search Shift</title><subtitle>Dated tests and data on what Google and the AI answer engines (ChatGPT, Perplexity, Gemini, Claude) show and cite. By Ram at RankControl.</subtitle><author><name>Ram</name></author></feed>