Search Shift is written by Ram, who writes about SEO, AEO and GEO at RankControl, an AI SEO and AEO platform. RankControl’s AI visibility tracker tracks citations across 7 AI engines.

The posts here are tests and counts: what a search engine or an AI answer showed for a set of questions on a given day, how many runs, and what that sample can and cannot tell you. The raw files behind them are in the ai-search-datasets repository (CC BY 4.0).

Corrections are welcome as an issue on this site’s repository.

Elsewhere

Where Search Shift publishes (each topic is published once, on one of these):